Wick & Tallow | Jemma-Jade Events

Posted on March 02, 2016 by Alice Malcolm Green

On today's blog we interview luxury events planner Jemma-Jade William of Jemma-Jade Events on creating magical and memorable events.

Today  the spot light is on a unforgettable children's party she created.

What was the theme for the party?

Children’s Birthday Parties used to be plastic plates, garden set up and a clown. But increasingly we are seeing a rise in the more elegant and luxurious birthday parties; in gorgeous venues with a child like twist. The Theme was Marie Antoinette using a pink and blue colour palette.

Tell us about choosing the perfect venue for the party?

Beach Blanket Babylon occupies an old Georgian house in the heart of Notting Hill, styled around the eclectic decor of a French country chateau. The birthday party was set in the Ballroom, which is the main feature of the venue - situated on the private first floor, the decadent décor and regal charm creates an exclusive atmosphere.

What suppliers did you work with for the beautiful flowers, cakes, etc?

So let me paint the picture of this fabulous 8 year olds birthday party. With 10 little princesses we decided to have a long table in the centre of the room making the most of the space and the gorgeous surroundings we were in.

Over The Top Rentals provided us with their ‘pinktastic’ pink taffeta hued linen to set the scene. We than had playful and gorgeous blooms from Larry Walsh.

We had 5 statement pink flocked candle sticks running down the centre, accompanied by glorious bowls of mixed flowers to create a veritable tapestry in tones of pinks, blues and a hint of purple to pull it together.  The richness of this combination complemented the baroque aesthetic, whilst the vibrancy of the colours played on the childlike theme. Larry placed down the table silver votives with a pink centre to add a further touch of fun.

On the dessert table we placed two tall-flocked candlesticks, which added to the glamour of the table as well as two, glass candlesticks with candy pink candle’s - as what is a party without pink candles!!

Then as the pièce de résistance, the most creative floral arrangement I have ever laid my eyes on, and I must commend Larry for his extraordinary creativity, - one bud vase filled with chocolate dipped roses with sprinkles, they looked divine and delicious!! Petals were scattered across the table, softening the look.

Bubblegum Balloons who are known for their twist on everyday balloons made us bespoke balloons filled with pink feathers. This suited the theme wonderfully, and Elizabeth’s Cake Emporium provided us with a new range of young, fun and luxurious cakes. They almost looked too good to eat, but we ate them anyway!!

The dessert table was a feast for the eyes - with an array of small to large cakes in different colours and the most beautiful cupcakes in bows, crests and her signature roses.

The girls had a lot of fun learning how to ice cupcakes in a true cake maker’s style. They absolutely loved it! The children were also treated to mini burgers and canapés from the chefs of Beach Blanket Babylon and ended the day with a special cake made by Elizabeth. At a first glance it looked like any normal cake, but one slice revealed the true magic inside - a multicolour of layers in pink and blue!

The whole event was photographed by the extremely talented Kate Nielen, who is known for her dreamy and natural photography.

How do you create the perfect atmosphere for a party?

My philosophy is that detail is key. I start from the table décor and work my way out. Everything should be perfect and personal touches always add that little bit of fun to every event Jemma-Jade Events plan.

How important is it to capture the event on camera?

I think having a professional photographer is a key ingredient when planning the perfect party. One wants to have long lasting memories of all the gorgeousness created after all.

What do you love most about your job?

Our motto at Jemma-Jade Events is ‘Everything you can imagine is real’ and that is what I love. I love transforming ideas into reality and seeing sketches and thoughts come to life.

What’s next?

Where to start... growing the Jemma-Jade Events brand, working on a range of events this year all with different briefs and themes and collaborating on some rather exciting projects. So stay tuned!

Styling & co-ordination:  Jemma-Jade Events 
Photography: Kate Nielen
Flowers:  Larry Walshe
Table linen: Over The Top Rentals
Venue & catering: Beach Blanket Babylon
Balloons: Bubblegum Balloons
Cakes & dessert table: Elizabeth's Cake Emporium



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