At Wick & Tallow we love working with luxury brands to create them their perfect bespoke candles.
We really enjoyed working with Altfield to create them their own candle for scenting their showroom and for client gifting. Altfield is recognised as a leading resource for beautiful Textiles, Wallcoverings & Leather, distributing a number of high end lines from around the world, together with a collection of smaller boutique and artisanal lines. In addition, Altfield also produce their own collections of Wallcovering, Fabric & Faux Leather, which blend perfectly with the brands they represent. Their lines embody the richness of design and material which have become synonymous with the Altfield brand, and offer the perfect balance between beauty and performance.
Today we talk with Emma Boden, who is the PR and Marketing manager for Altfield.
We love your beautiful showroom in Chelsea Harbour. How do you create the perfect ambience and atmosphere for your clients to browse your collections?
Friendly, knowledgeable staff go a long way to making clients feel comfortable. Our refurbished showroom (I can’t quite believe it’s a year old!) has made a huge difference, there is a really great feel and flow to the space. We represent 17 brands so it’s a challenge to make sure everyone has a place to shine and that the hangers and boards etc. are easy to use. Great window displays are really important to tempt people to come in, we change these twice a year, it’s lots of fun and challenging with so much product to choose from. Lighting is definitely important, you want to create the right ambience but at the same time still be able to see what you are doing. Our clients come to us because we are knowledgeable of our products and we love what we sell.
You represent some beautiful brands, how do you choose the brands and collections?
We are fortunate enough to represent some really fantastic brands from across the globe, as well as our own lines. Each bring their own individual style but compliment each other perfectly, allowing for endless design possibilities in a single showroom.
We loved working with you to create your own bespoke candle, what did you enjoy about the creative process?
It was a great experience working with Wick & Tallow, you were super helpful and very patient! Your popping by the showroom was great timing as we had been thinking about a candle but had not found anyone who quite fitted the bill. Trying all the different scent combinations was really fun (and of course meeting Willow!).
How did you choose your perfect scent?
We had quite a few opinions to start with! William our MD wanted something with bergamot, our Showroom Manager Rodell likes really heavy church style scent. Myself and Katherine were somewhere in the middle! We wanted something that gave a nod to our heritage regards the Antique Chinese Furniture with the wonderful camphor wood and beeswax smell that used to fill the showroom, as well as the smell of leather which we now have. We moved away from that a bit and tried several different combinations and really love the final result.
What are you going to use your candle for, what are your clients feedback?
We are mainly using the candle for gifts and burning in the showroom, everyone so far loves the sent!
What are your plans for 2016?
We don’t have anything finalised for fairs at the moment, we have just finished London Design Week which was a great success, we will possibly be at Decorex and the Sleep event.